Nike’s choice to prominently feature exiled NFL quarterbackin the company’s 30th anniversary prompted a number of consumers – who are opposed to Kaepernick kneeling during the national anthem – to .
However, the advertisement has done little to hurt the company on Wall Street, as Nike stock closed at an all-time high of $83.47 on Thursday.
The news prompted Nike endorser andsuperstar to bask in the company’s success on Twitter, while also ribbing those who set fire to their own merchandise:
Nike did suffer a nearly 3 percent dip the day after the ad was released, according to, but its stock has been on the rise ever since.
Additionally, in the days after the ad went viral, U.S. President Donald Trumpthat the apparel maker was “getting absolutely killed with anger and boycotts.” He then , “What was Nike thinking?” less than 48 hours later.
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